Editorial Guidelines – Northland Roofing
At Northland Roofing, we are committed to delivering reliable, informative, and easy-to-understand content for homeowners, property managers, and industry professionals throughout Northland. These editorial guidelines reflect our dedication to accuracy, professionalism, and trust — the same values we bring to every roofing project.
1. Accuracy and Reliability
Well-Researched Content: Every article is built on solid research, verified facts, and real-world experience.
Transparent Sourcing: We properly cite data, materials, and third-party insights to ensure transparency and credibility.
Open Disclosures: Any sponsorships, product mentions, or potential conflicts of interest are clearly disclosed.
2. Tone and Readability
Expert Yet Approachable: Our content is written in a way that combines authority with clarity, making technical topics easy to grasp.
Actionable Insights: Whether it’s roofing care, material selection, or storm preparation, we provide content that helps readers take meaningful steps.
Clear and Concise: We favour straight-talking content that informs without overwhelming.
3. Content Structure
Organised and Logical: Each article is structured with headings, subheadings, and lists for smooth navigation.
SEO-Ready: We incorporate relevant keywords naturally, with proper metadata to help our content reach local homeowners and builders.
Quick to Scan: Content is formatted for readability, helping busy readers find the info they need fast.
4. Originality and Ethics
Authentic Content: All pieces must be 100% original — no recycled content or AI-only writing.
Proper Credit: We always credit original sources where applicable.
Zero Tolerance for Plagiarism: Any copied content is rejected outright.
5. Visuals and Media
Supporting Media: Images, charts, and videos should add value to the content — not just fill space.
Usage Rights: Only media that is owned, licensed, or properly attributed is accepted.
Quality First: All visuals should be high-resolution and web-optimized.
6. Content Categories
Northland Roofing publishes content related to:
Roofing Insights: Exploring trends, weather challenges, and new materials relevant to the Northland region.
Homeowner Guides: Step-by-step how-tos for roofing care, maintenance, and storm prep.
Product Spotlights: Unbiased looks at roofing products, tools, and technology.
Project Features: Behind-the-scenes on standout roofing projects and transformations.
7. Editorial Process
Review and Feedback: Every article is reviewed for accuracy, tone, and alignment with our standards.
Editing & Proofing: Content is refined for grammar, clarity, and consistency.
Publishing: Final articles are published across our site and shared where they offer the most value.
8. Ethical and Inclusive Writing
Respectful Language: Our content is inclusive and welcoming to all readers.
Fact-Based Reporting: No exaggerated claims — just honest, proven information.
Customer-Centered Focus: Content is written to serve, educate, and empower the Northland community.
9. Keeping Content Up to Date
Routine Audits: We regularly review published content to ensure it reflects the latest industry updates.
Corrections: Any factual errors are promptly and clearly corrected.
Want to Contribute?
Are you a roofing specialist, builder, or property expert with something valuable to share? We welcome local contributors with real insights into roofing, renovations, and Northland living. Contact us to explore guest content or collaboration opportunities.
